Lance Weiler calls himself a screenwriter and film director. Others call him a “transmedia guru” and consider him a pioneer on the frontier of new and emerging forms of motion picture content. Transmedia storytelling is the technique of relaying an entertainment experience across multiple delivery platforms and the use of digital technologies is key. Weiler’s two most notable transmedia campaigns, Pandemic 1.0 (2011), and Bear 71 (2012), premiered at the Sundance Film Festival. Both projects pushed the limits of viewer and user interactivity to engage viewers.
In Pandemic 1.0 actors and audience members, both online and in Park City Utah, participated in the story via numerous access points. Both groups worked together to stop a pandemic from spreading in 120 hours. Through interactive twitter feeds, video content, actors capturing live media, and various physical sets throughout Park City, opportunities for audience interaction were taken to a whole new level.
Lance Weiler is challenging the ways that motion picture content and audiences interact to create an immersive, transmedia experience. He believes that the next generation of motion picture content lies beyond the “fourth wall.” Each of Mr. Weiler’s projects explore the innovative potential of multiplatform storytelling.
Considering applying for the Innovation Cycle of the Filmworks Innovation Lab? WF used Weiler’s Pandemic 1.0 to create a Concept Map Example.
For more information on transmedia storytelling and the work of Lance Weiler, visit his website, or check out this interview with Mr. Weiler from Sundance 2011.