In the past few years, Washington Filmworks (mostly through the Innovation Lab) has seen the exciting emergence of transmedia projects. For those who are unfamiliar with this term, a transmedia project is an interactive production that takes advantage of both multi-platform storytelling and emerging technologies. Filmmaking is very much the root of these projects, making transmedia an important and crucial component of the creative economy through jobs created and money spent.

StoryCode and Filmmaker Magazine recently published a fascinating article about the promises and realities of immersive media projects. It explores case studies on specific productions and dives into their audience engagement, viewership, and significant best practices. This is a must-read for any filmmaker or artist transitioning into the exciting world of transmedia – enjoy the article here.