October 24, 2012


Creature’s Commercialize-izer App For Agency Creatives Automates All The Hard Work of Coming Up With An Original Thought.

A great idea can come from anywhere. And thanks to the Commercialize-izer, ad agency creatives now know exactly where to look. The Commericialize-izer is a mobile and desktop app that writes TV spots for ad people to pass off as their very own.

As part of the Commercialize Seattle campaign, an initiative to bring commercial production to the city of Seattle and state of Washington, the Commercialize-izer takes all the headache out of being a creative.

It’s easy. All you do is:

  1. Select an Ad Cliché,
  2. Select a Seattle Area Landmark,
  3. and Hit the Commercialize Button.

What comes out? An incredible script that will be the envy of any creative presentation. So take that long lunch. Cut out at three. Quit begging for the muse to help you figure out how to sell stuff. Go home and see your family at a reasonable hour, if you’re lucky enough to still have one. And when you do sell that amazing spot, come shoot it in Seattle.

Commercialize Seattle is a project created by Creature for the Seattle Office of Film + Music and Washington Filmworks.

For the desktop or mobile version of the Commercialize-izer, go to www.CommercializeSeattle.com.

Creature is a creative agency that focuses on design, advertising and innovation to solve business problems for their clients. With offices in Seattle and London, we work with a variety of clients including Truvia, Dickies, Carling Beer, Adidas and moo.com.

For more information visit www.welcometocreature.com