Paul Matthaeus (Digital Kitchen, Chairman and Founder), Lara Johannsen (Wong Doody, Creative Manager), and Norma Jean Straw (B47 Studios, Director of Content Development) lead the panel and guide us all into this fresh and shifting world.

Wednesday October 1st marks the return of Pulling Focus in Seattle, an exciting and informative series exploring the business of film. This particular event, set to take place during the 17th annual Local Sightings Film Festival at the the Northwest Film Forum, is an insightful look into the changing world of commercial production and their clients.

Panel Description:
We used to take commercials for granted. Fifteen to thirty seconds, pushing a product with minimal dialogue and lots of visuals  it was common, normal, and routine. But here we are, in 2014, and commercials are breaking boundaries. Clients are changing their needs, and so are consumers. Welcome to the world of redesign and branded entertainment, we will help you speak its language. Join us for a panel exploring content-marketing and how businesses are joining up with production companies and agencies to engage consumers through fresh, bold, and sexy ways of storytelling. You’ll hear from fascinating professionals on what client demands entail, why Commercialize Seattle is leading the charge, and how large businesses, local crews, and everyday consumers are affected.

The panel will be moderated by Warren Etheredge, host of “Reel NW” and Editor-At-Large of Media, Inc. 

We encourage guests to continue the conversation after the panel at a cocktail reception hosted on site.

Tickets are available at http://pullingfocus.brownpapertickets.com/

They are $15, or $10 if you are a member of or affiliated with any of the organizations listed below.

This edition of Pulling Focus is hosted by:

This panel in partnership with:

It is produced by:

Mark your calendars for Wednesday, October 1st, to receive first-hand insight and expertise from the industry’s finest on this fascinating new world of content and commercials.