John Cooper is President & CEO of Yakima Valley Tourism where he oversees a multi-faceted tourism promotion organization for the region that manages the Yakima Convention Center, Sports Commission, Visitor Information Center, plus working with the film and video industry. Prior to that he was the CEO of Bellingham Whatcom County Tourism. Throughout his tenure in Washington state he has been actively involved in destination advocacy and marketing, including serving on state and multi-state tourism boards and associations.