So Where’s the Content Already?
Over the last few years the online retail giant Amazon has been experimenting with a controversial new business model for producing original content. Amazon Studios was created to gather scripts, test projects, and determine whether audiences found those to be commercially viable. The studio claims they offer opportunities for new voices and promote the platform as open to anyone. However opponents accuse Amazon of developing a system that takes advantage of green writers, holds their intellectual property hostage, and eventually strips them of valuable rights to their material.