Starbucks will start serving up more than coffee at their approximately 24,000 worldwide stores this month – for the first time the company will be creating original documentary content along with lattes.
“Upstanders” features ten stories about ordinary people doing extraordinary things to create positive change in their communities. There are stories from across the country of mosques and churches uniting to find religious justice, ex-prisoners helping each other adjust to society, innovative solutions to homelessness, and kids working for environmental justice, among others.
The stories are written and produced by Starbucks CEO Howard Schultz and Executive Producer Rajiv Chandrasekaran, former senior editor at the Washington Post.
Launched in the start of September, the content will feature written stories, videos, and podcasts, and be delivered through multi-platform distribution channels such as the Starbucks mobile app, Starbucks online and their in-store digital network, which potentially reaches millions of people, and their social media channels. It’s part of a larger trend of brands creating original documentary content for audiences.
Check out the trailer for the series here: